Growth Marketing Lead

Growth Marketing Lead Role at Wireless CCTV

Location: Rochdale

Salary Range: £36,000 - £39,000

Are you ready to take the next step in your growth marketing career?  At Wireless CCTV, we are looking for a driven and creative Growth Marketing Lead to join our Marketing team, based in Rochdale.  This is a fantastic opportunity for someone with hands-on experience in growth marketing and ready to lead campaigns, contribute towards strategy, and drive measurable impact. 

As our Growth Marketing Lead, you’ll be responsible for designing and executing data-driven marketing strategies to drive user acquisition, engagement, and retention.

Key Responsibilities

• Manage paid campaigns including Google Ads, Meta, LinkedIn, and other relevant platforms. 

• Manage landing pages for high conversions and focus on web journeys 

• Email marketing management, including automation and lead nurture sequences 

• Organic LinkedIn posts 

• Lead magnets like whitepapers, calculators, templates 

• Webinars, virtual events or gated video content 

• Assist with implementation of SEO strategy, in conjunction with the wider team

• Help develop our ABM and personalisation strategy 

• Develop and execute multi-channel growth strategies across paid, organic, and referral channels. 

• A/B testing, landing page optimisation, and funnel experiments to improve conversion rates.

• Leverage analytics tools to track KPIs and report on campaign performance. 

• Identify and test new channels and tactics to unlock scalable growth opportunities 

Growth Marketing Benefits

• Annual Salary £36,000 - £39,000 depending on experience 

• 25 days annual leave (excluding bank holidays), increasing with service from year two. 

• Salary Sacrifice Pension – employer contributions increasing with service 

• Retail Discounts 

• Health and Dental Care Plans – access to 24/7 mental health services, virtual GP and more. 

• Mintago financial wellbeing – looking to buy a house? New baby on the way? Access financial advisors through the app. 

• Opportunities for professional development and career growth. 

Your Experience

• 2–3 years of hands-on experience in a growth marketing or performance marketing role. 

• Proven track record of delivering MQL targets and building pipeline from campaigns 

• Hands-on experience running and optimising Google Ads, LinkedIn Ads, and email campaigns 

• Automation experience 

• Good understanding of lead scoring, funnel stages and marketing attribution 

• Proven track record of running successful acquisition and retention campaigns. 

• Strong analytical mindset with experience using data to inform decisions. 

• A self-starter with a test-and-learn mentality and a passion for growth. 

• Excellent communication and project management skills 

About Us

WCCTV was founded in 2001, in the UK and is the market leader for rapid deployment, mobile surveillance systems specifically designed to deliver video securely and efficiently via 4G LTE networks. 

In 2021, the Private Equity Firm LDC, made a substantial investment into WCCTV. This investment will allow us to rapidly scale and grow in the UK and continue our services as a market leader. 

In addition to this investment and other awards, WCCTV were named in association to The Independent’s E2E Tech 100 List, as one of the UK’s Fastest Growing Technology Companies. 

We believe our employees are our strongest asset and for that reason, we are dedicated to supporting their professional and personal development. 

WCCTV is an equal opportunities employer, inviting applications from diverse backgrounds to promote inclusivity in our workforce.