Public Relations/PR Executive

PR Executive Role at Wireless CCTV

Location: Rochdale

Salary Range: £28,000 - £31,000

We are recruiting a Public Relations Executive to help drive demand generation through earned media. This role will play a key part in expanding our reach across priority verticals in both the UK and USA, increasing traffic to our websites and contributing to lead generation goals.

Key Responsibilities

• Drive demand generation through earned media by securing targeted PR coverage across national, regional, and sector-specific publications.
• Support lead acquisition by integrating PR with SEO, social media, and email campaigns.
• Generate high-authority backlinks from PR placements to improve organic performance.
• Own WCCTV and LotGuard’s external voice by developing persona-specific PR stories.
• Collaborate with the wider marketing team to ensure PR supports content calendars and vertical campaigns.
• Maximise ROI of existing content by repurposing thought leadership and case studies for media outreach.
• Support product and service launches with press coverage and briefings.
• Manage award entries to raise brand profile within priority sectors.
• Monitor media coverage and report on PR impact using measurable KPIs.

Person Specification

Experience

• 2+ years in a PR or communications role (in-house or agency).
• Track record of securing coverage in trade and national media.
• Experience in B2B sectors such as construction, security or property preferred.

Skills

• Strong writing and storytelling ability.
• Understanding of SEO and how PR supports organic search.
• Comfortable working in a fast-paced, campaign-driven environment.

Attributes

• Proactive, driven and able to work independently.
• Collaborative and communicative.
• Results-oriented with a focus on measurable impact.

About WCCTV

WCCTV was founded in 2001, in the UK and is the market leader for rapid deployment, mobile surveillance systems specifically designed to deliver video securely and efficiently via 4G/5G LTE networks.

In 2021, the Private Equity Firm LDC, made a substantial investment into WCCTV. This investment will allow us to rapidly scale and grow in the UK and continue our services as a market leader.

In addition to this investment and other awards, WCCTV were named in association to The Independent’s E2E Tech 100 List, as one of the UK’s Fastest Growing Technology Companies.

We believe our employees are our strongest asset and for that reason, we are dedicated to supporting their professional and personal development.

If you feel that you have the relevant skills and experience, please click ‘apply’ to be considered as our PR Executive – we would love to hear from you.

WCCTV is an equal opportunities employer, inviting applications from diverse backgrounds to promote inclusivity in our workforce.